Privacy Policy

Ultimate Floors Effective Date: March 4, 2026 Last Updated: March 4, 2026

1. Introduction

Ultimate Floors (“Company,” “we,” “us,” or “our”) operates as a business-to-business (B2B) flooring distributor serving authorized dealers, contractors, builders, designers, and other trade partners across the continental United States and Canada. This Privacy Policy explains how we collect, use, disclose, and protect information you provide when you visit our website, contact us, or engage with our team.

By using our website or submitting any information to us, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

Contact and Business Information

Full name and job title
Business name and address
Email address
Phone number (including mobile numbers)
City, state, and ZIP code

Inquiry and Transaction Information

Product interest and category (e.g., SPC, Laminate, Glue Down LVT, Pure CMF MAX)
Purchase history and order details
Warranty claims and support requests
Sample requests

Website Usage Information

IP address and browser type
Pages visited and time spent on site
Referring URLs
Device type and operating system

Communications

Records of email, phone, and SMS/text message correspondence with our team

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to inquiries and provide product information, spec sheets, and installation documentation
To process orders, warranty claims, and dealer applications
To connect trade partners with authorized dealers or distribution centers
To send transactional communications related to orders, shipments, or support tickets
To send marketing communications, promotions, and product updates where you have provided consent
To send SMS/text messages for business communications, order updates, or promotional purposes where you have provided express written consent
To improve our website, products, and services
To comply with legal obligations

4. SMS / Text Messaging — Consent, Terms, and Opt-Out

Express Written Consent Required Ultimate Floors will only send SMS or text messages to individuals who have provided express written consent to receive such messages. Consent is obtained through an affirmative opt-in action, such as completing a web form, submitting a signed agreement, or responding to an explicit opt-in request. Pre-checked boxes and implied consent are never used. Consent is not a condition of purchasing any product or service.

Types of SMS Messages We May Send

Order confirmations and shipping updates
Warranty claim status notifications
Product availability alerts
Promotional offers and new product announcements
Dealer support follow-ups

Message Frequency Message frequency will vary based on your inquiry type and preferences. You may receive up to 4 messages per month for marketing purposes. Transactional messages may be sent as needed based on your account activity.

Message and Data Rates Message and data rates may apply depending on your mobile carrier and plan. Contact your carrier for details.

How to Opt Out You may opt out of receiving SMS messages from Ultimate Floors at any time by replying any of the following keywords to any text message you receive from us:

STOP, CANCEL, UNSUBSCRIBE, QUIT, or END

After opting out, you will receive one final confirmation message acknowledging your request. No further SMS messages will be sent to your number after that confirmation, except as required by law.

How to Opt Back In (Rejoining) If you have previously opted out and wish to receive SMS messages from Ultimate Floors again, you may re-enroll at any time by replying START to any prior message from us, or by submitting a new opt-in request through our website or by contacting us directly. By opting back in, you agree to resume receiving the types of messages described above, subject to the same terms and frequency disclosed at the time of re-enrollment.

How to Get Help Reply HELP to any SMS message for assistance. You may also contact us directly at:

Phone: 346-637-3104 (Houston) | 800-385-5557 (Los Angeles)
Email: info@ultimatefloors.net

No Sharing of Phone Numbers We do not sell, rent, share, or disclose your mobile phone number or SMS opt-in data to third parties or affiliates for their own marketing or promotional purposes. Your mobile information will not be used by any third party for independent marketing campaigns. See Section 6 for full disclosure on limited permitted sharing.

Prohibited Content Ultimate Floors will never use its SMS messaging program to send content that is illegal, misleading, deceptive, or in violation of applicable law or carrier guidelines. This includes but is not limited to hate speech, fraudulent solicitations, content related to illicit goods or substances, or any material that violates CTIA Messaging Principles and Best Practices.

Carrier Disclaimer Ultimate Floors is not responsible for delayed or undelivered messages. Carriers are not liable for delayed or undelivered messages. Delivery of SMS messages is subject to effective transmission from your network operator.

5. Compliance with Industry Standards

Ultimate Floors’ SMS messaging program is operated in compliance with all applicable federal and state laws, including the Telephone Consumer Protection Act (TCPA), as well as industry standards established by the CTIA (Cellular Telecommunications Industry Association) and carrier guidelines governing Application-to-Person (A2P) messaging. Both Ultimate Floors and its messaging recipients are expected to use the service in a manner consistent with these standards. Ultimate Floors reserves the right to suspend or terminate messaging services to any recipient found to be misusing the program.

6. Cookies and Tracking Technologies

Our website may use cookies, web beacons, and similar technologies to enhance your browsing experience and analyze website traffic. You may control cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.

7. How We Share Your Information

Ultimate Floors does not sell your personal information. We may share information in the following limited circumstances:

Service Providers and Subcontractors: With trusted third-party vendors who assist us in operating our website, processing payments, delivering products, or sending communications — including SMS platform providers and customer service tools — subject to confidentiality obligations. These subcontractors are permitted to use your information only to perform services on our behalf.
Authorized Dealers: To connect you with the nearest Ultimate Floors authorized dealer if you request a referral (name, contact info, and product interest only)
Legal Compliance: When required by law, court order, or government authority
Business Transfers: In connection with a merger, acquisition, or sale of business assets, subject to standard confidentiality protections

We do not sell, share, or transfer your mobile phone number or SMS opt-in data to any third party for independent marketing or promotional purposes under any circumstances.

8. Legal Compliance

Ultimate Floors operates its messaging program in full compliance with all applicable federal, state, and local laws, including but not limited to the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable state privacy statutes. Users of our messaging program are likewise prohibited from using any contact information obtained through our services for unlawful purposes. Ultimate Floors reserves the right to report suspected illegal activity to the appropriate authorities and to immediately terminate messaging services to any party engaged in illegal use of the program.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain our business relationship with you, comply with legal obligations, and resolve disputes. SMS opt-in records and consent data are retained for a minimum of four years to support compliance documentation requirements. When information is no longer needed, we securely delete or anonymize it.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission, access controls, and secure storage practices. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Your Rights and Choices

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information (subject to legal retention requirements)
Opt out of marketing communications at any time
Opt out of SMS messages by replying STOP, CANCEL, UNSUBSCRIBE, QUIT, or END

To exercise any of these rights, contact us at info@ultimatefloors.net or call 346-637-3104.

12. California Privacy Rights (CCPA)

If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to know what personal information we collect, request deletion of your personal information, and opt out of the sale of personal information. Ultimate Floors does not sell personal information. To submit a California privacy request, contact us at info@ultimatefloors.net.

13. Children’s Privacy

Our website and services are directed exclusively to business professionals and trade partners. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a minor has submitted information to us, we will delete it promptly.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. For material changes affecting how we handle your mobile information or SMS consent, we will provide notice through our website or via direct communication. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.