Authorized Dealer Program For flooring retailers and showrooms
The Ultimate Floors authorized dealer program is how flooring retailers and showrooms open a trade account with us. You get access to 200+ in-stock colors across SPC and LVP, laminate, waterproof laminate, and glue-down LVT, free samples of every line, and the homeowner referrals that come from a distributor that does not sell to the public.
A distributor that keeps your floor stocked
Ultimate Floors has supplied the flooring trade since 2014 and now ships to more than 450 dealer partners across the continental United States and Canada. Our two distribution centers in Los Angeles and Houston total 100,000 square feet, and each of our 200+ running colors carries 30,000+ square feet of stock.
That depth matters when a customer picks a color in your showroom. The color they choose is the color you can order, quality stays consistent from one production run to the next, and every collection carries a residential warranty of at least 25 years and up to lifetime.
When you call, you reach a team that knows the product. Spec sheets, installation guides, and warranty PDFs are ready for every line, so your sales staff can answer a contractor or homeowner on the spot.
From first call to stocked floor
We sell only to the trade, and the dealer program is where flooring retailers and showrooms start. Here is how a new store gets going with Ultimate Floors.
Send your store details
Use the dealer inquiry form on this page or call Los Angeles at 800-385-5557 or Houston at 346-637-3104. Tell us where your store is and which product lines you want to carry.
Sample the lines first
Samples of every Ultimate Floors product are free for our clients, so you and your floor staff can handle each collection before you commit to stocking it.
Order from deep stock
Choose from 200+ in-stock colors with 30,000+ sq ft of each on hand. Lead time is 1 to 5 business days in Southern California and 5 to 9 business days nationwide.
QR codes on every box
Each code links installers to the installation video for the locking system inside.
A team that picks up the phone
Both distribution centers are open Monday to Friday 7:30 AM to 4 PM and Saturday 8 AM to 1 PM.
Custom runs at 20,000 sq ft
Need a color or spec outside the stocked range? Custom orders start at a 20,000 sq ft minimum per order.
Support behind every line you carry
Every member of the authorized flooring dealer program draws on the same stock, documents, and support listed below.
Spec sheets, installation guides, and warranty documents
Every line comes with downloadable spec sheets, installation guides, and warranty PDFs your staff can hand straight to a customer or contractor. Warranties run from a minimum of 25 years to lifetime residential coverage across collections, and all products are FloorScore and CARB2 certified.
Free samples of every line
Samples of every Ultimate Floors product are free for our clients. Put a collection in front of your staff and your customers before it goes on your floor.
Deep in-stock inventory
200+ colors in stock with 30,000+ sq ft of each, ready for same-week fulfillment, so a color you sell today is a color you can reorder.
Delivery from two distribution centers
Lead time is 1 to 5 business days in Southern California and 5 to 9 nationwide, with delivery anywhere in Southern California and Houston on a few days' notice.
Custom orders for your store
When a customer or project needs something outside the stocked range, custom orders are available at a 20,000 sq ft minimum per order.
Room visualizer for your customers
Customers can preview Ultimate Floors products in a room photo with the visualizer on our site before they choose a floor.
All wholesale services
- Wholesale flooring supply
- Builder and commercial supply
- Flooring samples
- Delivery and logistics
- Custom flooring orders
Plan the lines your store will carry
Each authorized dealer carries its own selection. Tap the product lines you want on your floor, then copy the list into the dealer inquiry form so our team sees your mix from the first message.
0 of 5 lines selected
Nothing on your card yet. Pick lines on the left. Whatever you choose, every Ultimate Floors line ships with:
- Spec sheets, installation guides, and warranty PDFs
- Free samples for your showroom
- Stock from the Los Angeles and Houston distribution centers
Homeowners who call us are sent to you
Ultimate Floors is not open to the public, so every homeowner who asks about our floors is directed to the nearest authorized dealer. Carry our lines, and the homeowners near your store are sent to you.
Products you can put your name behind
Every Ultimate Floors product is FloorScore and CARB2 certified, free of formaldehyde and phthalates, and rigorously tested using ASTM best practices for scratch and dent resistance.
The customer servivlce by Tal is the best. I love doing business with Ultimate floors, I know my client will have quality products at a great price.
Ultimate floors will be my go to for flooring needs moving forward ! Not only did they have great customer service , the quality is great and exceeded my standards!
Great selection! Super helpful, knowledgeable, and friendly staff! Easy to access location!
Tell us about your store
Send your store details and the lines you want to carry through the form. Prefer the phone? Call the distribution center closest to you and talk to someone who knows the product.
Los Angeles
Headquarters- Address
- 4101 Whiteside St, Los Angeles, CA 90063
- Phone
- 800-385-5557
- Hours
- Mon to Fri 7:30 AM to 4 PM, Sat 8 AM to 1 PM
Houston
Distribution center- Address
- 300 Bammel Westfield Rd, Houston, TX 77090
- Phone
- 346-637-3104
- Hours
- Mon to Fri 7:30 AM to 4 PM, Sat 8 AM to 1 PM
Questions retailers ask before they sign on
What flooring retailers and showroom owners ask our team most often about the dealer program. Anything else, call either distribution center.
The Ultimate Floors authorized dealer program is for flooring retailers and showrooms that want to carry our product lines. More than 450 dealer partners across the U.S. and Canada already carry Ultimate Floors. We also supply contractors, builders, and designers directly from our Los Angeles and Houston distribution centers.
No. Ultimate Floors is a B2B company and is not open to the public. When a homeowner asks about our floors, we direct them to their nearest authorized dealer, so the stores that carry our lines are the ones that get that customer.
No. Each store in our dealer network carries its own selection from the Ultimate Floors range. Use the line card builder on this page to list the lines you want, then send that list with your dealer inquiry.
Samples of every Ultimate Floors product are free for our clients, including stores in the authorized dealer program. Call the Los Angeles or Houston office and our team will send what you need.
We keep 200+ colors in stock with 30,000+ square feet of each on hand for same-week fulfillment. Shipping lead time is 1 to 5 business days anywhere in Southern California and 5 to 9 business days nationwide, and we deliver anywhere in Southern California and Houston with a few days' notice.
Put Ultimate Floors on your showroom floor
Call the team closest to you to talk through the dealer program, request samples, or confirm stock on a color before you commit.