Flooring for residential builders
New construction runs on repetition: the same floor in plan after plan, phase after phase. SPC and LVP flooring is the category builders reach for first, because its rigid stone core stays dimensionally stable through heat and humidity and the waterproof construction handles slab moisture. One product can go in every room of the house, wet areas included.
For entry-level plans and spec homes where the budget is tight, our AC3 and AC4 laminate flooring keeps the price per square foot down with embossed in register and distressed textures that still read as real wood. Aqua Armor Tech laminate adds an epoxy resin core and edges rated waterproof up to 300 hours to the same wood look.

